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The Evil Genius Traffic Laboratory

TODAY and Get Secret Access:  
  • Over 33 full courses with hundreds of hours of premium video training (more training and insight than most $20k programs). I probably shouldn't include all this but honestly I am lazy and don't want to make separate funnels and presentations for all of these courses. My laziness is your gain. 
  • Learn how to run Facebook Ads like a Pro. I have managed over $20M in adspend on FB over the last 9 years for myself and agency clients. Specifically, driving appointments for coaching, webinar sales and event registrations. And some local lead gen stuff. Not much ecommerce - so there isn't much training about that. 
  • Learn how to run Youtube Ads like a Pro. I have managed about $5Million in adspend on YT in the last few years. 80% of YT success comes down to great creative - nobody will tell you that shit. We have a client who regularly does $400k/mo+ in sales of a $2k webinar on $60k/mo adspend. Inside the lab, we include all our frameworks for creating a great video ad that will work on YT.
  • Learn how to run Google GDN like a Pro. I ran ads on Google the first week that there was an adwords back in 2002. I was running ads on Overture(yahoo) before that. And before that. I have spent over $15M of my own money on Google ads. I have managed another $40M+ for clients. GDN is the largest opportunity in the world for you. But it is hard as shit to crack. I open up my ad accounts and show you shit that nobody else is doing - because they just bought perry marshall's course and they aren't smart enough to try new shit for themselves. 
  • Learn other networks like ​Tiktok. Unfortunately I have this defective gene inside me that makes me always want to try new things. Like Tiktok ads. The good news for you is that my curiosity leads to new discoveries. I have a buddy who is selling $700k/mo of courses with Tiktok. Wouldn't it be nice to know how that works? Well if you are ready to become an evil traffic genius then you might be ready to hear about it. 
  • ​Learn Linkedin ads. If you are B2B then Linkedin ads are likely in your future. In all honesty, they aren't ready for primetime. I don't think user behavior there has adapted the feed quite yet. But they are working hard on it. 
  • ​Learn Pinterest ads. We are currently playing around with pinterest. My daughter has started a small business selling hand made stuff and so I am gonna crack pinterest ads for her. You will get to see it too. 
  • 7 Figure Clarity Workshop. You get access to the recordings of my last live workshop in Newport Beach. There were a dozen 7/8 figure business owners in attendance. Many said it was the best event they had ever attended. I agree with them. You get to attend virtually as part of your membership. 
  • Learn how to Fill Live Events. I used to kill it with live events before Covid. Would you like to know how to put 60-300 people in a room and have them pre-prepped to buy your high ticket offer? Like clockwork. For around $125 per butt in seat. Yeah, that training is in the lab. RobK and I taught it live to people that paid us $8k each. You get it as part of this rediculous offer. 
  • ​Learn how to Fill up Webinars and Auto-Webinars. I have many clients who have scaled their webinar business past 7 figures. Webinars are still the best way to sell a $2k product or service. I show you how we scaled them up to 10 sales or more per day with FB & YT ads. 
  • Learn the Clients Everyday Model. Clarity. Campaigns. Context. This framework is responsible for scaling many coaching and consulting businesses from low 7 figures to 8 figures and beyond.
  • ​Learn how to Fill Your Calendar with warm appointments ready to buy your high ticket coaching, product or service. I have generated over 50,000 appointments for our Agency Clients over the last 5 years... at about 80% less CPA than the other guys. I have a secret method that works way better at scale. 
  • ​Learn how to Fill Challenges and Mini-Groups. The hottest sales process going right now is the Challenge (also known as mini-group). Filling challenges and actually getting people engaged in the group is tricky and the cost per lead is rising. We have developed a method that Self Liquidates adspend on the front end. Our tweak on the method has the challenge in profit before the training in the group even starts. 
  • ​​Learn Organic Methods like the 5130 Post that can get you a quick ROI on this membership right off the bat. We have little tactics like this that can give you a quick cash infusion when you need it. 
  • ​I could go on and on... but hopefully you get the point. This is not some shitty 3 secrets and a rehashed course from some loser from losertown showing off his 2 comma award because he needs that shit to validate his success. This is real shit from a real guy who is tired of making new courses and selling them individually - so he is dumping all of it in one place and making the price so good that people can not help but buy it. Or not. I don't care. 


You know that guy that you have heard of... the secret weapon... behind the scenes... hard to deal with... impossible to reach... that only the big boys know about. The guy they call when the shit has really hit the fan. You know... like the Wolf from Pulp Fiction. 

That's me. I'm the Evil Genius of Traffic. And you can't afford me. It's certainly not likely that you can... But today's your luck day... I've decided to do something that my buddies can't believe. Before we get to that however, I need to deal with something else first...

Every week, I get the same question phrased in different ways…
“Kevin! I too want to live like a pimped out super villain who don't give a shit about what anybody thinks of me and doesn't have to kiss everybody's ass or fluff their balls to get them to be my client... how can i do it?"

1. You could win the lottery. But you will likely give it all back within a few years because you can't turn a loser into a winner just by giving them money. Although the jet skis are fun while they last. 

2. You could be born into a wealthy family. But you will likely be unhappy and hooked on drugs because you didn't earn it. But if the drugs are good enough, you won't give a shit. So you got that going for ya... which is nice.

Or three...

3. You can dedicate yourself to building an empire. Preferably an evil empire. But that is up to you. 

Because unlike a job, an empire does not have stupid rules and ass kissing... unless the ass being kissed is yours (which is way better fwiw) you get to make the rules however you want them. It is YOUR empire. I find this to be the ultimate creative pursuit... as Rick Sanchez would say... “You gotta get Schwifty.”

I didn’t come from a wealthy family and I've never bought a lottery ticket.

The truth is... like Liam Neeson in Taken... I have acquired a particular set of skills over a long career. A set of skills that is useless if you get kidnapped by Armenian sex traffickers... but incredibly valuable if they needed their website to convert better and sell more girls.

It all started loonnnggg ago....

My father owned a machine shop. He worked hard for every single dollar he made. He got hit in the face by a 20lb piece of steel that flew out of a lathe and knocked his front teeth out. He worked like that to put food on our table. I never saw him miss a day of work. I learned the value of personal responsibility from him. 

If i am going to succeed it is up to me. Not the government. Not the "good guys" - whoever they are. It's fucking up to me and me only.

So I started my first online business in 1997. I quit a job at Bear Stearns where I was making $250k/yr... because I knew this was the opportunity of my lifetime. The internet was like the new industrial revolution and I was ready to get my piece of the action...

So... I got started. 

I sold intranets to dumb companies for $10k a pop. I sold cameras on ebay. Then I sold a course on how I sold cameras on ebay. Then I sold a course on how I sold a course on selling cameras on ebay. People were mailing me checks because there was no way to take credit cards online at that point. My wife (an attorney) thought I was going to jail. She just couldn't believe that people were MAILING ME CHECKS to get that dumb little course. 

But what she didn't understand was this... The world was changing fast. And I could see it. Most people didn't. 

I got into lead generation (for her law firm at first). Ended up selling leads to other lawyers because my wife wouldn't call the leads back that I got her... I made about $5k/mo on those leads at first... it was the easiest money ever. My assistant just routed the emails to the attorneys as they came in. 

Eventually in the early 2000's I got into ecommerce. I had the number one airsoft gun site online for a couple years before I sold it. That was fun but the cost of goods sold was a killer. I was only making 35% as an authorized seller. So it made running ads tough (even though the clicks were cheap) because the conversion rates weren't what they are today. People didn't fully trust the web back in 2003. Interestingly enough, 2003 was my first 7 figure sales year. I have done 7 figures in sales every year since. 

I did a bunch of adsense stuff. Especially adsense arbitrage. I had over 1000 adsense sites at one point. That was some killer money. Talk about passive income. Crazy. 

I got hooked into running an ecommerce agency for about a year and a half. I hated it. 

It's like I was trying to break back into Shawshank. I was turning the ultimate business into a JOB. WTF was I thinking. So I quit that and gave up my shares in the company. And went on a quest to create the perfect business. It took a while... then I found it.

I started a test prep company that allowed me the 4 hour work week for the next 8 years. (It's still going 15 years later)

So I was semi-retired. I was fishing and golfing and playing with my kids. The biggest problem I found during this time was that there were no other Super Villains out there to play with... mostly old retired dudes. So I was playing golf mostly with old farts who had nothing better to do than give me their money. I know... it's wrong. But somebody has to keep teaching these old fuckers a lesson right?

Anyways... around the end of 2013... a guy I knew reached out. He owned a drug rehab. They were doing around $30M a year in revenue. He had just fired his 3rd bullshit CMO. He wanted me to help him figure out online marketing for their business.

I told him no thanks. (this is a foreshadowing of the secret)

Long story short, he ended up paying me millions of dollars over the course of 2.5 years and I figured out his online marketing and helped him scale that company up to nine figures a year in run rate.

They were wanting to go public or get sold and I was a "key man" problem for them... so they offered me a $1M salary to officially be their CMO. Become a W-2 employee. I made them a counter offer. 

I would continue to run their traffic for them for a flat $20k/mo fee... if I never had to talk to any of them again. Just my buddy. And only in the case that something was fucked up with the ads. They jumped at it like Cosmo Kramer at a Jackie Chiles coffee settlement. So I was out.

Then in early 2016 my buddy Rob Kosberg took me to an event put on by this weird overly energetic Australian dude named Taki Moore. After the event, Taki and I got to talking about this weird thing we did with our kids called Unschooling. We sorta hit it off. He was open minded which was cool. Most people are dumb. 

It wasn't long until Taki wanted me to run his ads. I declined. 

Eventually he closed me on it with the old... if it ever gets weird we'll stop line. Wonder where else he's used that one... he does have 6 kids.

Anywho... Once I started running ads for Taki... all hell broke loose. I ended up with about a dozen clients. All paying me between $7500/mo and $20k/mo to run their ads. During this time, I ran ads like other people did for a while... but it felt like a losing battle... so I invented a bunch of my own ways of doing things. 

That is where things like the Introvert Selling System were born. There are about a dozen things like the ISS that I invented during the last 5 years for clients. Things like the 15 Minute Ads system. The Kevinar. Etc...

That sorta brings me to today and this page we are on... At this point, we don't take on agency clients anymore. I have 4 other businesses that all make 7 figures for myself. And the Evil Genius Traffic Lab is the culmination of all that Traffic, Funnel, Copy and Conversion knowledge all rolled into one place. 

Oh... and you might be asking... the secret of living like a Super Villain?

Be the best in the world at something very valuable. When you are... You get to make the rules. 
You choose the clients... they don't choose you.
There is more pent up demand for a true Evil Genius than there is supply. 

Being the best in the world in our space it means acquiring this particular set of skills.
Traffic skills.
Copy skills.
Conversion skills.

At a much deeper level than 99.99% of people will ever attain. 

The real secret is... to become an Evil Traffic Genius... It's both Art and Science. 

Here is the formula for success:
Rapid Skill Acquisition. 
Skill Stacking. 
Willingness to take measured risk.

Obligatory Success Image of Beautiful Women on My Yacht (Funnel Hacking Live circa 2016)

Once you know the secret... then you have to choose a model. 

Here is a breakdown of the 3 kinds of businesses I see:

There are many ways you can achieve this... if you want a "traffic business" then you can sell lots of low ticket products and make the margin on the difference. For instance, I have sold over 600k units of test prep products over the last 15 years. I made about $20 gross profit on each one. Not too shabby. The key to that business is getting cheap conversions at scale - hence a traffic business. To make this work, I really have to be great at running paid traffic. So I have to acquire and maintain paid traffic skills. I have to stack on top of that conversion skills - without having to talk to the prospect. I have to make the conversion via copy or presentation. And lastly I have to invest money in paid ads tweaking and testing the ads, pages and copy until I either get it to convert or find out it is a loser. 

Unfortunately sometimes it's just a loser. 

The advantage of a traffic business is that there is very little expectation of a personal engagement with the customer. In other words, the customer just wants the thing - they don't want any of you. Low ticket from $20 up to $2k courses fit the traffic model. Ecommerce and SAAS also fit into this model. Scale to 7 figures depends on your market and your ability to manage the traffic monster. 

The next business model is what I call a "sales business". Most of the group coaching businesses today in my view are sales businesses. There is more time dedicated to selling the prospect and marketing than to actually coaching the clients. Not judging. Just what I see. At least from the "Face of the Business". Most of these coaches proclaim that they love coaching and helping people... then they want to hire coaches to work for them in their stead in the coaching business. In any case, the person running a sales business generally has a phone call to consummate a sale anywhere from $5k-$20k or so. The expectation of the client is to get coached by the face of the business. Many times there is a disconnect because they don't get much time with that person because this is a tricky business to run. The owner of a sales business like this usually has to drive marketing, sales and scaled delivery. Many of the local agency models are operating in this realm too. The guys who aspire to have 300 agency clients paying $2k/mo for simple FB ads that their receptionist could run. 

The skills required for a sales business are... mid-level traffic skills... good phone or zoom sales skills... sales team management skills... mid-level delivery skills... team building skills... team management skills. There is a lot to this model. It is easy to get this model to 7 figures in sales. Much harder to maintain it at that level for a long time (especially if your IP is just a copy of someone elses)... and very difficult to scale up to 8 figures and beyond. Think big team

The last business model that succeed in this realm is what I call a "delivery business". Think high level and high touch consulting or service. This is like the consultant who charges 50k+ per year to a smaller number of clients. The agency who scales few clients big but charges $10k up to infinity for the service. I had a client who charges $80k per year to be part of a small group mastermind - but you also have unfettered access to him as well. He will consult on any ideas, fears or plans you have. He has a very successful business doing this. I have another client who does one on one consulting and her highest level package is $250k per year. Think Dr Wendy from Billions. I personally have been paid $1Million dollars per year for 2.5 years by a client to help them build their entire marketing and sales system. We grew their business from $30Million per year up to over $200Million per year in sales during that period. 

The skills in a delivery business are a deep domain knowledge in a very narrow realm over a long career. You have built a reputation. Confidence in your ability to deliver results is another skill necessary here because you have very few clients that pay you big bucks. 

For instance, I have managed over $50 Million in ads on Google... Just under $20M for myself - which is rare for people who claim to be media buyers. So I think about the adspend money like it is mine - which is a huge advantage. However, I also have the confidence to spend a million dollars for a client that doesn't work. I am not afraid to take BIG swings for clients that want to do it. It is a VERY small group of people who will do that. Which is why I get that call from those people. 

Why do I tell you all this?

Because the Evil Genius Traffic Lab is the place to acquire and stack these skills. I don't want to coach you. If you need a hand holder then this is not it.  I want to document what I do and what I am learning. You get the benefit of my aversion to being a coach. That is why this is about 1/10th of the price I could easily charge for it. 

This is not bullshit. This is real. 

Right now, I am attempting to figure out how to sell this at scale with Paid Ads. If I can't do it, then I will just shut it down, hire coaches and start charging $30k a year for it. I know that path. I would rather be the guy who gives people 10000000000X value and has them realize that my aversion to coaching is their gain. 

Check me out. Verify that I am not full of shit. 

So... once you realize who I am... then this should be the biggest no-brainer in the history of earth. If it is NOT that for you - then please do not buy it. I am not saying that as a take-away tactic. I seriously don't want you in the group if you don't "get" what is going on here. 

If however, you do get it...
that this is rare.
That people like me don't usually sell real shit like this...
Then join up.
Look forward to teaching you some of my secrets. Of course, I would never teach them all.
What Evil Genius would do that? Muahahahaha. 
Here's Who This is For...
  • Business Coaches
  • Health Coaches
  • Relationship Coaches
  •  Almost Any Coach...
  • Consultants
  • Agencies
  • Service Businesses
  •  B2B High Ticket Business Sales
  • Realtors
  • Mortgage Officers
  • Insurance 
  •  Any High Ticket Transactional Sale
Anyone Who...
Sells With A Phone Call
If you sell via "Strategy Session" then the labs is for you... We've generated well over 50,000+ strategy sessions for our Agency Clients over the last five years and we teach all those methods inside the labs. Stuff you won't learn elsewhere. 

Coaches who want to take charge of their Lead Generation

If you need strategies to get qualified coaching clients... then we have several. The introvert selling system. The 5130. The Clients Everyday Model. The Rant Formula. The Audience Builder. The Hydra. Sell By Chat. Challenges. Free Events. So many I cant even name them all here.

Consultants who want to drive their own Sales

If you are a high ticket consultant who wants less appointments but super duper qualified then this is for you. Our Hydra campaign is a great warm up and filter to only bring you the best and most qualified phone appointments. 

Agencies who want to fill their calendar with Appointments

We have ad methods that bring in agency appointments with local businesses for as little as $12 each - at scale. There are lots of exact ads that we use... the copy and images and landing page and targeting and everything is right there for you. How we do it. 
Anyone Who...
Sells With A Webinar
My best webinar client makes around $400k+ per month in sales on roughly $60k adspend. She has done around $6M in sales on $900k adspend so far. It is still going strong as of March 2021. We did good webinar numbers for about a dozen other clients too. 
Anyone Who...
Sells With A VSL
I have studied the best VSL's of all time. For my money the best ever was the American Parasite by Craig Clemens. Then after that it was probably Truth About Abs with Mike Geary and Jon Benson. We have used VSL's to generate tons of phone appointments. 
Anyone Who...
Sells With A Sales Letter
I have sold millions of dollars worth of vaseline for $50 a can with a long form sales letter - I call it the Hustler's Secret. I have written over 100 of them myself. I have studied them for over 20 years. I created the ISS based off of them. I know a little bit. 
Anyone Who...
Sells With A Challenge
I was running ads filling groups for Caleb O'dowd(we called them mini-groups) when Pedro Adao was still selling financial services advice. 
Anyone Who...
Sells With A Live Event
The best we have done with a live event is $700k in sales off of $40k adspend for Shanda Sumpter. We put 300 butts in seats in Orange County CA in 2019. We have done this with groups of 60-70 butts in seats probably 30+ times. We have never done less than 10X adspend in sales. So the ROI on these events is very high. 
Anyone Who...
Wants New Ad Strategies
If you are running ads for appointments or sales of coaching, products, etc and want that edge then this is the place. If you are just starting and learning to run the ads for those things and need to learn the skills for yourself - then this is the place. If you are running ads and want other ways to do things to diversify... then this is the place.
If you've tried a bunch of stuff... bought other programs... built webinars & funnels that didn't work and still can't seem to crack the code - then the Labs is your last stop. You are home. 
You Will Learn:
How to Run Facebook Ads
We show you how to run ads for webinars & autowebinars, appointment funnels and every other thing exactly like we do for ourselves and clients that generate over $30M a year in sales via FB. 
FB Ads Basics
  • Audiences: Who the ads are displayed to
  • Ad Manager: How to Create the Ads
  • Ad Creatives: How to Craft Winning Ads
  • Pixel: The Magic Customer Finder
  • Account Organization: Naming Conventions, Etc...
FB Ads Advanced
  • Ad Planning: Creating a Funnel & Ad Plan
  • Retargeting: Advanced retargeting strategies
  • Advanced Layering: TOF Targeting Strategies
  • Troubleshooting: Diagnosing & Fixing Bad Ads
  • Scaling: Scaling up without crashing Campaigns
TOF Facebook Ads
TOF Facebook Ads
The Top Of Funnel ads are first Contact ads that are run to cold traffic. These people don't know who you are or what you teach. These ads are run to get the right people who are looking for something similar to your service or coaching can raise their hand and go deeper with you and your content. 
MOF Facebook Ads
MOF Facebook Ads
The Middle Of Funnel ads are the Consumption ads that are geared towards people who have raised their hand through your TOF campaigns. These ads are for deepening the relationship with the prospect and getting the ones who are loving your stuff ready for an offer to work with you. 
BOF Facebook Ads
BOF Facebook Ads
The Bottom Of Funnel ads are the Conversion ads that take the already warm prospects who have come through the TOF and MOF campaigns and make a simple offer for the prospect to work deeper with you. The whole process working together identifies prospects who are really vibing with you. 
How to Run Youtube Ads

Youtube Ads that Work

If your business is built solely on the back of Facebook ads then you are on shaky ground my friend. FB is an unstable platform. It is difficult to run ads at scale there for a long period of time without fighting the ban hammer. The worst part is that it is completely random. So there is no telling when or why you end up without an ad account that works... it just happens. The answer is to diversify your traffic source NOW before you need to. This screenshot is from our agency client that we talked into diversifying to Youtube ads... These sales are ALL from youtube. Its a good thing too. Her FB ads account was banned 3 months after we started with Youtube. But it wasnt a big deal because we had already diversified. 
Winning Youtube Ad Frameworks

Youtube Ad Templates 

Winning video ad templates and frameworks make all the difference in working with youtube ads. What is working NOW makes a huge difference in how well your youtube ads perform. Inside Clients Everyday you will get access to the templates and frameworks that either we have developed or observed that seem to be working best right now on the platform. Clients who use these templates are seeing many times a 5X improvement in results. 
Advanced Youtube Retargeting

Be Omni-Present

The key to long term results in advertising is the be in front of the prospect when they are ready for your message. At any specific time, there are only 10% of the market ready right now. So retargeting and being ever-present with your message and your different offers is a real advantage to digging into that 90% of people who were NOT ready when you first reached them. Having advanced retargeting schemes is the solution. This is the machine that you build once and never have to touch for a long period of time. 
How to Fill Up Your Webinars
We show you how to run ads for webinars & auto-webinars exactly like we do for ourselves and clients webinars that generate over $5M a year in auto-webinar sales. 
New Cutting Edge Methods
Most people are just trying to figure out how to get a webinar to work in the first place... We are innovating - figuring out NEW STUFF that nobody else is doing. This gives us a huge advantage. That advantage will be yours if you are in the CLUB. Every good thing we learn will be shared with the group.
Running ads for live webinars & autowebinars is getting harder. That is why it is important to be on the cutting edge. 

Having a consistent and tested process to setup, test, troubleshoot & manage your webinar ads is key. And having a system that is working for multiple clients with 6 figure monthly adspend is even better. 
Our webinar funnel is not something we copied from a guru or "funnel hacker". This funnel has been created based of data and mistakes and learnings we have made for ourselves and clients. Every leak in the bucket is plugged. Every scenario is handled. The funnel is one of the foundations needed to make traffic scale and still convert profitably. This funnel has been developed over millions in ad spend.  
How to Fill Your Calendar with Phone Appointments
We show you how our largest client does over $50Million/Year with an Appointment Funnels - How to setup the funnel and run traffic exactly like we do for our own business & clients!
Including New Cutting Edge Methods
Most people are just trying to figure out how to get any appointment in the first place... We are innovating - figuring out NEW STUFF that nobody else is doing. This gives us a huge advantage. That advantage will be yours if you are in the CLUB. Every good thing we learn about appointment funnels will be shared in the club.
Facebook ads are hot. People are able to sell millions of dollars of their coaching, consulting, service, etc... But for every guy who is killing it, there are a hundred who are struggling. We're the secret weapon for the ones who are killing it. We'll show you how you can run Facebook ads just like us and our million dollar clients. 
Over the last 5 years, we have innovated the appointment funnel more than any other company. We have about a dozen different ways to fill your calendar. Many of them have been copied by others and renamed - but we were doing this shit back in 2016. Stalk me on FB or elsewhere and see if I am telling the truth. We are the source. We create the shit. The others copy it like a mediocre Chinese knockoff. By the time they catch up - we have innovated again.
How to Fill Your Events
We have cracked the code to getting butts in seats for free events. Over the last year we have filled 6+ events for clients and ourselves. We are currently filling up a 2500 person paid event. 
New Live Event Methods
If you are interested in running events, then we have a model for getting 50-100 people in the room for around $120 each on average. We and our clients have sold at least 6 figures at the event every single time. We will give you the funnels, ads and format for all that we have been doing for ourselves and clients for the last year filling events. 
Facebook For
Events Trainings
We figured out a way to run Facebook ads to cold traffic and fill up live events... It was an experimental idea we had and we have been able to fill event after event for less than $150 per butt in seat - in different markets... all with Facebook ads. That advantage will be yours if you are in the CLUB. Every thing we have learned about event ads will be shared in the Club.
Event Funnels That Work (Free & Paid)
Again... these event funnels are just things that we have been doing for ourselves and our clients. These events have registered over 6000 people and had over 600 attendees and over a million dollars worth of revenue in the last year at events. The funnel works for free or paid events. The free events model works great for high ticket sales.
Here's What's Included in the Labs:

(here's an overview video showing inside the labs)

New Trainings Monthly
List of Upcoming Trainings
  • Facebook Ads Basics: Training to Get Started with FB Ads
  • Facebook Ads Advanced: More Advanced Strategies & Tactics
  • CED Clarity: Get Clarity on your Message, Market & Offer
  • CED Campaigns: Acquisition, Ascension, Retention
  • CED Context: Character, Credibility, Connection
  • Challenge Funnels & Ads: How to Fill Your Online Challenge
  • Auto-Webinar Ads: Product & Appointment Auto-webinar Ads
  • The Introvert Selling System: The killer appointment System
  • The Hydra: The Ultimate Process for Warming Up Traffic
  • Case Study Funnels: How to run case study ads & funnels
  • Survey Funnels: How to create and run amazing survey funnels
  • Free + Shipping Funnels: How to run a F+S Offer
  • Event Funnels & Ads: How to Fill Events with FB Ads
  • Youtube Ads for Courses: How to Sell Courses on Youtube
  • Youtube Ads for Appointments: How to get Appointments on YT
  • ​Linkedin Ads: How to get Appointments with Linkedin Ads
  • ​Google Ads: How to use GDN to Stalk your Prospects
  • FB Ads Rules: How to Automate your Campaign Management
  • Metrics & Tools: What You Need to Pay Attention to & NOT
  • ​Ad Copywriting Masterclass: How to make your words SING
Monthly Campaign Workshop and Project
Every month Kevin will break down and take apart a campaign and explain it in detail... Giving all the little nuances that make the difference. 

We will go over all phases from buildout, testing, troubleshooting and scaling for the campaign so that you can have a better understanding how to do this for your own ads - or your clients.
Group Q&A Calls
Get the Help You Need
Q&A calls with the Clients Everyday team to help with everything. We have these calls to help with the traffic and conversion tactics on your campaigns. 

And the best part is that you get best practices that we are seeing and developing for our Scale clients - as part of the The Masters Club. You are getting the steak for the chicken price!
The call will never be over until every question is answered.
Traffic Labs Community
Get Help With Your Campaigns
Getting help with your campaigns from seasoned FB advertisers is invaluable. Especially if you are struggling or just starting out. 
Tech Setup Questions?
Is my Pixel set up right? Why are conversions not tracking correctly? What does schema mean? Is it important? What else do I not even know?
Community for Ideas
Having people to bounce ideas off of... angles... ad copy... creatives etc... Can make a huge difference. Our Eyes on Your Ads & Funnels. 
Lab Events & Meetups
If I ever decide to hold events at my Evil Lair... or on my Evil Super Yacht... it won't be free. But if you are a part of the Evil Genius Traffic Lab then you will be the first to get a chance to grab a spot. I have only done these events in a very limited way in the past - they are not sales events but delivery events. They usually sell out in one day. As a member of the Lab - you get first dibs. 
This pic is a party we had on our Yacht at Funnel Hacking Live in San Diego in 2016... Footage from this party is actually in the Clickfunnels Sizzle reel for FHL :)
Some of Our Agency & Consulting Clients
A lot of people take the credit for running ads for big "guru" clients in our world. In some cases they technically might have done it. But usually it's because they offered their services for free or at a steep discount to get that "premium client" they can use as a proverbial feather in their cap to get more clients... We don't do that. All of these people below have paid us big bucks to either run or consult on their ads. These people come to us when they want to really scale, when their shit is broken or when they need someone they can trust running their ads. 

Taki Moore

Shanda Sumpter

Caleb O'dowd

Lloyd Irvin

Alex Hormozi

Jon Giann

Sterling Griffin

Lisa Sasevich

Kevin Nations

John Bowen

Dan Martell

Danny Morel

Josh Harris

Kisma Orbovich

Lise Kueker

Jon Tarr

Mike Straumietis

Melvin Soh

Ellen Lin

Rebekka Duron

Jamie Seamans

Marti Amos

Tristan Bond

Rob Kosberg

Todd Herman

Simon Bowen

Adam Lever

Brandon Carter

Sean Finter

Josh Nelson

Ed O'keefe

Traci Campoli

Video from Drug Rehab Client that we grew to 9 Figures Annual Sales in 30 months with paid ads...

Here's What Our Clients Are Saying:

OFFER Recap: Here's What You Get

  • The Introvert Selling System: $1888 Value (we sold hundreds of units at this price)
  • The Autowebinar System: $1997 Value (we sold over 50 units at this price)
  • The Free Event System: $1997 Value (we sold 12 people @ $6k)
  • The Youtube Webinar System: $1997 Value (never sold - but worth more)
  • The Hydra Video Retargeting System: $997 Value (sold tons at this price)
  • The Clients Everyday Model: $1997 Value (sold this for $36k/yr)
  • ​The Feed Dominator: $497 Value (sold inside ad club)
  • ​The Adwords Call Only Method: $1997 Value (personally made me $3M in fees)
  • ​The Free + Shipping Funnel and Ads: $1997 Value (millions in sales)
  • ​The Lead Ad Course Selling Model: $497 Value (currently best funnel working 2021)
  • ​The Case Study Appointment Funnel: $497 Value (used to sell millions)
  • ​The Time Machine Method: $497 Value (used for high ticket scaling)
  • ​The Triad Local Ads Model: $297 Value 
  • ​The Dirty Harry Ad: $297 Value
  • ​Facebook Ads Basics Course: $197 Value
  • Youtube Ads Basics Course: $197 Value
  • Advanced Facebook Rules Course: $497 Value
  • Simple Sales System: $497 Value
  • ​The 7 Figure Clarity Workshop: $1997 Value
  • The Context Building Trainings: $997 Value
  • ​The LABS Community: $997 Value
  • ​Monthly New Training & Project: $1997 Value
  • ​Weekly Q&A Calls with CED Team: $1997 Value
  • ​Tickets to CED Events & Meetups: $997 Value

Total Value:  $29,816

The Evil Genius Traffic Lab Lifetime Offer:

Evil Genius Traffic Lab Costs You Nothing.
But it's not Free. 

The answer to that question is simple. This membership shouldn't COST you anything. You should be MAKING money from the insider's information that you are getting... Starting with month number one. 

The PRICE of the Evil Genius Traffic Lab is $2997 One Time... (For Lifetime Access)

Each of the courses in this program individually sold for between $497 and $1997 by themselves. And you are getting ALL of them.

We have charged $8k for a six week program teaching the Introvert Selling System... And sold it successfully. 

We currently charge minimum $10k per month to run someone's ads. Several of our current agency clients pay us $20k per month to run ads on both Facebook and Youtube for them.

I charge $18k per day for private consulting. Our VCMO consulting group costs $36k per year. Only 7 figure or higher businesses are accepted in. The average business in there is doing around $5M per year currently. 

Honestly, the reason that I created this membership is that there are MANY people who reach out to us to help them that can't afford our agency prices... aren't at the level where they qualify for VCMO (which is capped at 12 businesses anyways) and need more help than my simple newsletter can give them. So this program is geared to do that. 

Now, I'm not gonna bullshit you. Are you going to get 1:1 calls with me? No. But you will have access to my team in the group and on Q&A calls. We are going to be doing calls every month to help facilitate ALL your questions being answered. 

The last section here is a bit of administrative and FAQ... Read through it to make sure you know what you are buying and so that there are absolutely NO confusions or blind selling here. 

Is There a Guarantee?

Damn Right There's A Guarantee

The Evil Genius Traffic Labs Guarantee

I guarantee that I am who I say I am.
I guarantee that I have the experience I claim to have.

I guarantee that this membership has all the shit in it that I claim that is in it.
I guarantee that these methods have worked for me and my clients to the tune of tens of millions of dollars in sales.

Do I guarantee that they will work for you - nope. You might suck. If you do, then there might not be any help or hope for you.
I can't control that. What you do with this GOLD is up to you. 

I DO guarantee to you that as long as I sell this material or that I have it available for anybody - that you will have access to it. All of it. That is the lifetime access that I am referring to above - lifetime of the PRODUCT - not the lifetime of the person - just so that we are clear. If five years from now I decide to pull all this stuff offline because I am retired - then the lifetime of the product is over. But I don't anticipate that. So there you have it. As long as anybody anywhere has access to this content, then you will also have access to it as a paid customer. 

The Evil Genius Traffic Labs Refund Policy

If I had a Rick and Morty style brain eraser gun that I could wipe all our content from your brain as we refunded you, then sure I would offer full refunds. However, I'm not aware of that contraption existing in our current timeline so either I can take the chance, hot sell in a bunch of losers who don't belong here because of a lax refund policy and then have them steal my shit and request a refund. 


I could sell this amazing fucking value to adults only who have a clue as to what they are buying and are not going to suffer buyer's remorse in 30 minutes because it actually takes a little bit of work to make something happen and get rich. It is crazy that I have to even say this. 

I think I choose B.

If you are not sure what you are buying here... don't buy. Because there are NO REFUNDS. Period. 

Who is this NOT For?

Who's NOT Invited into the Lab

Political A-Holes & Trump Haters

If you hate capitalism and believe that making and having money is evil then you are not welcome here. This group is about the capitalistic pursuit of money for personal gain. I don't care if you give it all to the poor or burn it to light your crack pipe. I am a libertarian by choice. I won't tell you how to live if you don't tell me. I am bored by people who need to lecture me on my inherent privilege due to race, sex or creed. I have privilege because I was born in the 20th century in a mostly free country and because I have earned it motherfucker. That is all. 

Scam Artists & Content Thieves

If you're just copying someone else's shit then nothing I teach will work for you. Go out and do some real shit. Get some experience. Develop some value and then come back. I can help you then. But if all you got is nothing - it is hard as hell to polish that turd into a diamond. If you just want to steal my shit and call it yours - you will find out how that goes. Not good for you. 

Slow Action Takers

If you still need a phone call or to fb chat me to make a decision after reading this page... then you're not a fit. I literally spelled out the whole program and made the strongest offer in the business because I don't want to talk to you. I sell private consulting for $20k for 8 hour blocks... if you buy one of those, I will do a call with you to sell you into the Lab. Otherwise, I guess you will just have to find a guy is so desperate for your money that he is willing to tell you whatever you want to hear to get you to join. 

That's It... All I Got.

If You've Come This Far... Here is the Last Thing...

If you have read this far and are ready to go... then I am excited about working with you. We will give you all the tools to build you a machine that changes your life and your family's life and have a blast while doing it. I know that last section was a bit negative and I don't enjoy focusing on such things but in this business I have found that it is better to be crystal clear on who and what you are looking for. Otherwise you end up with a menagerie of clients who end up hating you and you hating them. I don't want that. 

Since this is a membership I want to be very deliberate in curating a community of likeminded capitalists who want to succeed for their families and take care of their own business. A digital Galt's Gulch if you will. A refuge for people with character who want to provide valuable goods and services to the marketplace in exchange for fair value. People who have something worth selling. People who want to help their customers. Who are truly good at what they do. 

If that is you, welcome aboard. I look forward to making you rich.
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